Sri Lanka in talks with China’s Alibaba to promote online sales of Ceylon Tea
Sri Lanka’s government is in talks with China’s e-commerce giant, Alibaba, to promote online sales of the country’s popular Ceylon tea, a local media reported Sunday.
The move was one of the ways in which the Export Development Board (EDB) is supporting the tea industry to increase sales, Jeevani Siriwardene, director-general of the EDB told the Colombo International Tea Convention held in Colombo.
“We have started initial talks with Alibaba to supply Ceylon tea through their platform,” she said.
The EDB also wants to encourage tea companies to set up their own online trading portals to sell tea directly to consumers, she added.
The government can allocate fund for marketing and was looking at developing partnerships directly with retailers. “Maybe we can consider co-branding with multinationals like Starbucks, ” she added.
Ceylon Tea has become a popular global brand especially in the Chinese market. Last year, Sri Lanka launched a fresh campaign to promote Ceylon Tea in China mainly eyeing female consumers.
(Xinhua)
Latest Headlines in Sri Lanka
- Sri Lanka Railway Station Masters begin union action over unresolved issues October 30, 2024
- Johnston Fernando released on bail October 30, 2024
- Six foreign nationals arrested in Seeduwa for visa violations October 30, 2024
- Postal voting begins for Sri Lanka’s 2024 Parliamentary Election October 30, 2024
- Sri Lanka President outlines plans for economic independence and digital transformation October 29, 2024
